News Release: University News

Sep. 5,  2008

Emory Launches Redesigned Home Page

Joining the new faces on campus this fall at Emory University is a redesigned home page, http://www.emory.edu, which launches last month with a host of new features.

The online makeover is designed with a twofold goal: to represent Emory better both externally and internally, says Ron Sauder, vice president of communications and marketing.

 "It's both an outward facing portal designed to promote Emory to the world, and a very utilitarian working site for the Emory community," says Sauder. "It is Emory's calling card from here to Beijing."

The new site replaces the Emory's former navigation-based and topically organized home page, created in 2005.   

"This is by far the best supported university Web site redesign ever," says Sauder. "Three Emory divisions -- Development and Alumni Relations, Communications and Marketing, and University Technology Services -- banded together, each making a major contribution of money and time."

The redesign is the result of a year-long process deeply informed by research, says John Mills, Emory’s Web producer. Emory's Office of Communications and Marketing contracted with Atlanta-based Web development firm Macquarium Intelligent Communications, founded by Emory Goizueta Business School alumnus Marc Adler, to lead the redesign.

Sauder credits Macquarium "for crafting an absolutely beautiful design and doing a deep dive with our various stakeholder groups to develop user-friendly information architecture."

One behind-the-scenes feature of the site is a new content management system, Cascade Server, implemented by Atlanta-based content management firm Hannon Hill. It is the first time Emory has had an enterprise-wide CMS, which will unite the university's estimated 364,000 mostly unconnected Web pages under one umbrella.

"Hannon Hill did a stellar job in implementing the CMS," says Mills. He credits Emory's University Technology Services for contributing the vision to marry a new enterprise content management system with the launch of the Web site.

A new Web events calendar is one of the most important features of the site. The feature-rich solution from Trumba will replace the old Emory public events calendar, www.events.emory.edu, offering a host of benefits for both online visitors and university event planners. "More than just a calendar listing, Trumba will facilitate sharing and promotion of events, highlighting the richness of the Emory community," says Sauder.

Online visitors will find rotating feature packages, news and events, and multimedia. Audience-based sections tailor information for different types of visitors: students, prospective students, staff or faculty members, parents and patients. Other features include a prominently located search and directory button and breadcrumb navigation.

"The content on the new site is fresh all the time," says Mills. "The university's home page is designed to be a reliable, up-to-date source to keep up with what's happening at Emory."

The process isn't over. Adjustments will continue to be made based on user feedback to the new design, says Mills, who encourages visitors to take the online user satisfaction survey while visiting the home page.

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