Apr. 5, 2011
'Real' Campaign Launched at Emory's Candler School of Theology
Emory University’s Candler School of Theology is sharing real-life stories of students, alumni and faculty as part of a major new marketing campaign designed to highlight the school’s distinctions, particularly the “realness” of its community and approach to theological education.
“At Candler, we prepare real people to make a real difference in the real world,” says Jan Love, dean and professor of Christianity and world politics. “Our student body is richly diverse, and our faculty is revered for its distinguished scholarship and service to the church. That combination gives our graduates the broad perspective and real-life experience they need to face the challenges of ministry in the 21st century.”
The Real campaign is designed to attract the attention of millennials and second-career boomers who want to do their part to improve the world of the church and global society in general. It features dramatic, “real-life” photos of people making a difference, along with brief stories about each person’s success.
“We hope students recognize themselves in these photos and stories, feel a connection, and realize Candler is the place for them to be transformed into multi-dimensional Christian leaders who put faith and love into action,” says Love.
“Real” was inspired by the stories faculty, staff and students shared during the campaign’s marketing research phase: what they hoped to do with their lives, why they chose Candler, and how Candler is preparing them for ministry with tangible positive impact.
People from all walks of life—some 50 denominations, 20 countries, numerous ethnicities, ages ranging from 23 to nearly 70, and a wide span of socio-economic backgrounds—had one thing in common: their desire to contribute in a meaningful way to the world. This authenticity prompted the school’s new branding theme, “Candler Prepares Real People to Make a Real Difference in the Real World,” and the creation of six key messages (Real People, Real Commitment, Real Dialogue, Real Possibilities, Real Change and Real International Engagement) that are supported by a series of “Real” stories.
About Candler School of Theology
Candler School of Theology, Emory University, prepares real people to make a real difference in the real world. It is an intellectually vital, internationally distinguished and intentionally diverse university-based school of theology. Its mission is to educate faithful and creative leaders for the church's ministries in the world. Candler is dedicated to expanding knowledge of religion and theology, deepening spiritual life, strengthening the public witness of the churches, and building upon the breadth of Christian traditions, particularly the Wesleyan heritage, for the positive transformation of church and world. It is one of 13 United Methodist Church seminaries, with an enrollment of 500 students representing 50 denominations and more than 7,000 alumni worldwide.