News Release: Emory Healthcare , School of Medicine

Mar. 16,  2011

Emory Physician Receives AMA Excellence in Medicine Award

News Article ImageDr. Charles E. Moore, AMA Foundation 2011 Pride in Profession receipient

ATLANTA - “No action is too small to introduce hope and possibilities to those who are too often underserved,” says the American Medical Association (AMA) Foundation 2011 Pride in the Profession recipient Charles E. Moore, MD.

For Moore, an assistant professor in the department of Otolaryngology at Emory University School of Medicine and Chief of Otolaryngology at Grady Memorial Hospital, the AMA award, which recognizes physicians who aid underserved populations in the United States truly exemplifies his life’s work.

After feeling helpless seeing patients with limited treatment options as a result of advanced disease progression, Moore decided he needed to be the vehicle of change. Quite literally, Moore loaded up his green Subaru with plastic bins full of medical supplies and set up "Tupperware clinics" in some of Atlanta's poorest, most dangerous neighborhoods.

Seven years later, Moore’s free mobile medical clinic has grown into the nonprofit Health Education Assessment and Leadership (HEAL). With more than 100 volunteers from Emory University, Georgia Tech, Piedmont Heart Institute and other local organizations the HEALing Community Center located in downtown Atlanta provides a medical home for 6,000 patients a year. In this impressive refurbished warehouse facility, patients receive regular check-ups and access to a wide range of specialty services such as foot care, mental health and cardiology.

As volunteer CEO of HEAL, Moore has reduced health care disparities and increased access to health care in Atlanta. The majority of the HEALing Clinic’s patients live in the fifth most dangerous rated neighborhood in the United States. The HEALing Center, offers patients health education, support groups, fitness, cooking and gardening classes.

In addition to recruiting volunteers with a shared vision, Moore has developed partnerships with other medical centers and the religious leaders to spread the HEAL model to other neighborhoods within the United States and beyond.

Moore received the award at the AMA Awards Ceremony, in Washington, D.C. last month. “I am honored to receive the AMA Foundation Excellence in Medicine Award. In accepting this award, I accept the challenge and responsibility to do everything possible to provide great care for the underserved,” says Moore.

True to his word, construction is underway on a new $2.5 million, 16,000 square-foot medical facility for the HEALing Center.  The expansion will include operating rooms, X-ray suites, a pharmacy and a conference room for health classes. In the not too distant future, Moore hopes to further expand services to include OB/GYN and dental services. The project is backed by hundreds of thousands of dollars in private donations and government grants.


The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.

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Twitter: @emoryhealthsci

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