News Release: Research , School of Medicine

May 26,  2011

Major League Baseball and the Robert R. McCormick Foundation grant Emory $1 million for the veteran outreach program

Through a Welcome Back Veterans Grant, Emory and Atlanta Braves to Launch BraveHeart: Welcome Back Veterans Southeast Initiative on Memorial Day

ATLANTA–This Memorial Day - Monday, May 30, 2011 - Emory University and the Atlanta Braves will launch BraveHeart: Welcome Back Veterans Southeast Initiative, a screening, assessment and service program designed to provide veterans of the wars in Iraq and Afghanistan access to mental health and counseling services.   

The veteran outreach initiative, created thanks to a $1 million grant from the Welcome Back Veterans Initiative, a partnership between the Robert R. McCormick Foundation and Major League Baseball, will include online services, educational outreach, clinical care coordination, anonymous on-line screenings and a referral service.  

Barbara Rothbaum, PhD, director of Emory University School of Medicine’s Trauma and Anxiety Recovery Program and post-traumatic stress disorder (PTSD) researcher, will lead the program created for veterans who reside in the Southeast region of the United States.

“Our goal is to make it easy for veterans to find help through services that are available universally,” said Rothbaum.  “We are pleased to have the support of the Atlanta Braves for outreach and education, and to aid in reducing the stigma that so often keeps individuals from getting help.”  

“The Atlanta Braves are proud and honored to support the BraveHeart program,” said Atlanta Braves team president John Schuerholz.  “Our hope is to raise awareness around this issue and help our veterans improve their overall quality of life by providing ways to find and take advantage of the available treatment options.”  

Throughout the season, the Atlanta Braves Foundation will assist BraveHeart with fundraising efforts, and will host veterans and their families at Braves games.  Additionally, Atlanta Braves players will participate in public service announcements and participate in visits to veterans medical centers and military bases.   

For more information about the initiative, go to or to reach the BraveHeart Clinical Care Coordinator call 404-727-8964 or email

View a video about this program:  BraveHeart: Welcome Back Veterans Southeast Initiative @

Read more about this program in the frequently asked questions document  (PDF).

Media Opportunities on Memorial Day at Turner Field

Photo and b-roll opportunities: More than 100 military personnel, representing all five branches of the United States Armed Forces will line the field during pregame ceremonies saluting the troops and our veterans.  Family members of deployed military personnel will hold a giant American flag in center field and a 21-gun salute will be performed.

Interview opportunities: Atlanta Braves team president John Schuerholz, and Dr. Barbara Rothbaum, director of Emory University School of Medicine’s Trauma and Anxiety Recovery Program, will be available before the game on the field to discuss BraveHeart: Welcome Back Veterans Southeast Initiative.   

Media should be on the field adjacent to the Braves dugout by 12:15 p.m. for interview and b-roll opportunities.

For media credentials for this event, please contact:

About Welcome Back Veterans

In 2008 Major League Baseball Charities launched Welcome Back Veterans and are now joined by partners the Robert R. McCormick Foundation and the Entertainment Industry Foundation.  Welcome Back Veterans was created to inspire Americans to reach out and help our returning veterans and their families. Hundreds of thousands of our veterans, home from the wars in Iraq and Afghanistan, have returned suffering from PTSD.  Far too often they come home and find their spouses and children suffering as well. These heroes were there when we needed them-they served us all and kept us safe-it is our turn to be there for them.  Welcome Back Veterans raises funds and distributes grants to university hospitals to support returning veterans and their families through a competitive and open grants process.

About the Atlanta Braves Foundation

The non-profit arm of the Atlanta Braves, the Atlanta Braves Foundation actively supports community organizations and their programs within the metro Atlanta area.  Since its inception in 1992, the Atlanta Braves Foundation has provided support to thousands of metro Atlanta based organizations and has contributed more than $3.3 million in financial assistance to the community.  Through the generous support of Braves players, employees, sponsors and fans, the Atlanta Braves Foundation continuously strives to improve the quality of life for our youth. 


The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.

Learn more about Emory’s health sciences:
Twitter: @emoryhealthsci

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